Sweetspot Marketing is a new search engine optimization (SEO) company designed to attract more visitors to hearing health websites.
Search is a rapidly growing market for hearing practices. Although the search industry has only a brief history that dates back to 1993, search engines are utilized by people every day in their quest to find relevant information online about services and products.
In 2011, Google, one of the Big Three search engines, alongside Yahoo! and Bing, logged an average of 4.7 billion searches per day. This number represents a 7,800% increase in Google search traffic from a decade prior. Given that Google only controls 65% of all search traffic worldwide, it’s no stretch to see the incredible scale of search engine usage.
Currently, search optimization is a marketing focus employed by businesses that want to draw prospects to their websites, grow brand name recognition in their market, and better position themselves for success over their competitors. As a health care professional, the value of search as a tool for accomplishing these business-growth strategies, and linking your practice to a continual stream of new clients, cannot be understated.
To understand how search engine optimization is a benefit, it may be advantageous to know that the mission for Google is “to organize the world’s information and make it universally accessible and useful.” In short, the primary goal for Google (or any search engine) is to provide their searchers the best possible results, based on any given keyword or phrase. For searchers, a competent search engine is a link to millions of terabytes of data on the Internet. Search has become such an integral part of our lives that people of all ages, abilities, and backgrounds have evolved to become highly competent web searchers.
As search is our connection to the information, data, and content we require in making everyday business decisions and consumer choices, we have become inextricably linked to search. As such, those who have something to say about the value of their services over that of the competitor down the street are best served by leveraging the power of search optimization.
Whether you are a hearing health specialist or in any field of medicine, it should be known that there is a credibility factor in appearing in search engine results, especially in the top search results. It is easily assumed that medical professionals who have taken the time to build websites for their practices want to be found. A website without traffic is just art and copy. Websites are meant to attract, inform, engage, and convert site viewers into patients or clients. Therefore, without traffic, a website is functionally useless. Presently, 83% of all web traffic starts with a search engine query. Search engine optimization traffic accounts for anywhere between 65 and 85% of all current search traffic. In addition, more than 40% of search engine queries contain some local intent.
Two of the main search engine optimization goals for any medical or dental professional is to grow site traffic and improve keyword rankings for the long-term. As you can imagine, a hearing practice that has optimized their website for local keywords, as well as service keywords, has an advantage over competition in the local market.
Competitive hearing health professionals position themselves for search engine success in their markets by leveraging search engine optimization techniques that help them enjoy a greater success in both the search markets and the competitive markets as well. If search engine rankings hold the largest potential for directing traffic to your website, then your search engine optimization budget should be larger than your marketing budget for any other advertising mediums.
Search engine optimization gains can be short-lived if you fail to build the proper foundation. An experienced search engine optimization advisor should conduct keyword research, as well as figure out how your budget, goals, and site will best fit together.
SOURCE: Sweet Spot Marketing