American Hearing Aid Associates (AHAA) will hold its 17th Annual Convention, February 20-23, 2013, in Las Vegas at the JW Marriott Resort. The organization expects 400 hearing health care professionals to attend.

The 2013 convention theme is “Own Your Future: Choose Success.”  

“Today’s marketplace has become increasingly competitive and challenging,” explains Tina Soika, AHAA’s president. “Even so, we want to show our associates that they can still enjoy double-digit growth ahaa logo when they choose to succeed.”

The convention’s program will offer nearly 40 ASHA, AAA, and IHS-approved sessions, with CEUs granted, covering all aspects of running a practice. It is designed to work with each attending practice staff member to explore and own the role they play in the sales process.

Additionally, attendees will be able to learn how to build a marketing strategy that works best for them and deliver a return on investment.

Keynote speakers include AHAA CEO Vince Russomagno and president Tina Soika, who will share their insights on the industry’s current status and ways to survive and thrive. Also, Ross Shafer, a six-time Emmy winning game show host, comedian, and motivational speaker, will give a presentation about unconventional problems and their inability to be solved with conventional wisdom.

Also planned are networking sessions for peer-to-peer discussions along with hands-on social media workshops. AHAA members and all hearing industry professionals are invited to attend. More information on ASHAA’s website.

SOURCE: American Hearing Aid Associates (AHAA)