Sonic, Somerset, NJ, has launched a new website designed with simplicity and easy access in mind.

According to the company, Sonic is known for its ability to combine simplicity and user-friendliness with performance that stands out. These attributes are reflected in the new Sonic website ( simple, intuitive navigation, and enhanced graphics that makes it easier for consumers and professionals to quickly access relevant information on hearing health, hearing solutions, and hearing care.  HR SonicWebsite091113

All new content increases the focus on consumer-friendly information that engages and educates. The website is designed to serve as a valuable resource for consumers who are seeking easy-to-understand information on hearing solutions as well as for patients seeking support materials for Sonic products. Hearing care professionals will find the website organized to make access to a wide variety of resource materials easy and efficient. 

“We’ve changed the entire website from the underlying architecture, to the design and content,” said Kathy Landon, Sonic vice-president of branding and professional services, in a press statement. “Our goal is to create a simple and intuitive website not just for clinicians, but also for consumers who are online doing research before visiting a hearing care professional. We want to make it easier for consumers to get the information they need to take more control of their hearing healthcare.”

The website’s new design incorporates the colorful imagery of Sonic’s new branding approach and reflects key hallmarks of Sonic’s 4S Foundation—Sound that is natural, Speech intelligibility, Simplicity in usage, and Stylish design. The simplified functionality and clear, easily understood content aim to help consumers feel empowered, not intimidated, as they search out information on hearing health and technology. 

A new interactive quiz helps consumers to gauge their need for hearing healthcare and the Hearing Care Locator enables them to easily locate a Sonic provider in their area.  A section on frequently asked questions gives both consumers and practitioners clear, useful information on a range of hearing health topics.

“More than ever before, people are seeking hearing healthcare information online,” says Landon.  “With our new website, we aim to reduce the hassle factor and make it simple for professionals, patients, or anyone seeking hearing healthcare to find the information they need to feel empowered and informed.”

Visit the newly launched website at

Source: Sonic Innovations