Decibels for Life, the new campaign from Siemens Hearing Instruments, Piscataway, NJ, aims to maintain awareness of hearing loss and champions hearing innovations that help people overcome impairments, leading to an improved quality of life, according to the company.

The ongoing campaign addresses how hearing loss, or wearing an inappropriate hearing instrument, can result in missing out on daily sounds.

Darren Ransley, UK product and marketing manager, notes that 15% of the population is diagnosed with hearing loss, but many more are not aware of how much they fail to hear.

[Source: Siemens Hearing Instruments]