Delain D. Wright
Panasonic Corp of North America’s newly formed Healthcare Group merges its experience in health and medical device technologies, including hearing care—and, Panasonic, Secaucus, NJ, announces it will enter the hearing care business in the US market.
“With the recent development of its own proprietary digital sound processing devices and algorithms, sleekly styled products coupled with the powerful consumer brand’s strength, I think Panasonic is in a strong position as we launch local operations in this country,” said Delain D. Wright, who was recently appointed director of sales for Panasonic Corp of North America’s Healthcare Group. “Panasonic’s commitment to understanding the needs of audiologists and patients, and partnering with the industry will enable us to be successful in this people-focused business.”
The company says it plans to collaborate with audiologists and hearing professionals.
Panasonic will occupy booth 2920 at the AudiolodyNOW! conference from April 14 to 17 at the San Diego Convention Center.
“As a leader in audio and video products for more than three-quarters of a century, and a long history in hearing products in the Japanese market, Panasonic is well positioned to participate in the convergence of audio products and hearing aids,” said Yoshi Yuasa, corporate senior VP of Panasonic Corp of North America. "We believe that Panasonic hearing instruments have the potential to help audiologists provide more desirable solutions to their patients while helping to build Panasonic’s reputation for other types of health care solutions as well.”
Panasonic Corp of North America provides a range of digital and other electronics products for consumer, business, and industrial use. The company is the principal North American subsidiary of Panasonic Corp, and the hub of Panasonic’s US branding, marketing, sales, service, and R&D operations.