More than 100 hearing care professionals from across the United States participated in Oticon’s 2012 Advanced Marketing Boot Camp, held June 22 to 24 in San Jose, Calif.
The 3-day educational event focused on how to brand hearing health practices as powerful and trusted forces for better hearing in their communities.
“In today’s dynamic marketplace, the ability to communicate the value that independent hearing care professionals bring to the hearing care equation is vital to short- and long-term practice success,” said Sheena Oliver, Oticon vice president of marketing.
The Advanced Marketing Boot Camp is the latest addition to a series of special marketing-oriented conferences that Oticon introduced in 2008. The 2012 boot camp event featured presentations by thought leaders in the field of brand building who tailored successful marketing strategies from a variety of industries to the unique demands of independent hearing care practices.
The featured guests included Karen Post, an international consultant and president of Brain Tattoo Branding. Post shared insights on building a memorable practice “brand” that creates loyalty and adds value to the client experience.
Shep Hyken, CEO of Shepard Presentations and best-selling New York Times and Wall Street Journal author, emphasized the importance of active listening skills in creating loyal customers versus simply satisfied customers.
Kelly O’Keefe, director of AudiologyDesign, showed participants how to incorporate online media to optimize communication to existing and potential clients.
Throughout the weekend, interactive workshops and hands-on activities helped participants to develop comprehensive and diversified marketing strategies designed to establish their practice brand and build a strong market presence in their communities.
At the Boot Camp: (L-R) Oticon president Peer Lauritsen, David Roback, director of strategic marketing for Oticon; Sheena Oliver, Oticon vice president of marketing; Karen Post, president of Brain Tattoo Branding; Shep Hyken, CEO of Shepard Presentations; and Nancy Palmere, senior marketing manager for Oticon.