Salt Lake City — Last year, Otix Global, the parent company of Sonic Innovations, was acquired by the William Demant Holding (WDH) Group. As a result, 2011 will see a restructuring of the Sonic brand. The changes, which include a new president and headquarters, are designed to streamline and integrate the company with its new WDH parent company.

Sonic’s new president, Joseph A. Lugara

Joseph A. Lugara was recently appointed president and COO of Sonic and, along with his management team, will oversee the strategic restructuring of the company. Lugara is a 25-year veteran of the hearing industry, most recently with WDH.

In a New Year’s press release, Lugara commented, “For our customers, this will mean a more competitive and comprehensive product portfolio with advanced technologies and enhanced support and services. Our goal is to create a sustainable brand that will enable us to grow our business to better meet the needs of our customers and the hearing impaired individuals they serve.”

Among the other restructuring announcements so far:

  • Sonic Innovations will relocate its corporate offices from Salt Lake City to a new world headquarters in New Jersey.
  • In Canadian operations, Sonic’s sales team will now be led by Marco di Manno.
  • Marcel Vernik will manage the continued development of the Sonic brand internationally.

SOURCE: Sonic Innovations