April 17, 2008

Vivosonic Inc, the Toronto-based developer and manufacturer of non-sedated ABR technology, has announced the appointment of Serge Amar as vice president, worldwide sales.

The company reports Amar is now responsible for further development of the Vivosonic Integrity sales platform globally, and will work closely with Specialty Equipment Distributors, institutions, and private practices. Amar brings nearly 20 years of international experience in the medical device industry, heading worldwide sales and market development teams for several technology-based companies.
“Serge has a wealth of industry experience and demonstrated success in managing and growing a global sales organization” says Dr. Yuri Sokolov, president and CEO of Vivosonic. “I look forward to his contribution and expect that Serge’s expertise and strong skills of building relationships with customers will prove beneficial in the North American and international markets as we continue to grow our company and to help children and other patients around the world receive superior hearing health care– without the risks associated with sedation and anesthesia.”

"Vivosonic is an innovator with a superior solution portfolio and a strong track record.” Amar says. "I am excited to join the company and look forward to working with Vivosonic’s exceptional team to deliver outstanding results."

Source: Vivosonic