Eyemaginations Inc, Towson, Md, has partnered with the American Academy of Otolaryngology—Head and Neck Surgery (AAO-HNS) as the latest premier partner of the AAO-HNS Academy Advantage Program, an affinity program that offers selected products and services to AAO-HNS members as a member benefit.

These products and services for the members’ professional, business, and personal needs may offer substantial discounts on products and services they already use, says a statement released by Eyemaginations, which has been providing patient education and communication solutions to eye care professionals for 10 years.

The company has elected to move into the otolaryngology—head and neck surgery sector, noting that the same key principles apply across many medical fields: physicians need compelling solutions to explain complex information to their patients/patients struggle to understand health care terminology and surgical procedures.

The Eyemaginations Office–ENT product aims to help practitioners bridge the communication gap while making the practice more efficient and saving time.

Jeff Peres, Eyemaginations’ president and CEO, said in the statement that “we feel strongly that our product will improve and enhance the patient experience within this important field just as it has to more than 7,000 eye doctors worldwide. We know that by working with the AAO-HNS we will be better able to communicate that message to its many members. Eyemaginations is committed to this new medical specialty and looks forward to working with the AAO-HNS member doctors.”

AAO-HNS represents nearly 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck.

Eyemaginations is a health care media company that focuses on solutions that support professionals, patients, and corporations in communicating and understanding complex topics. Its portfolio of products are focused on eye care, allergies, asthma, ENT, and facial aesthetics.

[Source: Eyemaginations]