Oticon, Somerset, NJ, offers Syncro, a new breed of hearing instrument that uses artificial intelligence to improve hearing performance. Syncro reinvents directionality, noise management, and compression and employs a unique application of artificial intelligence to manage the synchronous interaction of these complex systems. The decisions that are made are based on real-time analyses of actual outcomes of the various features, and several solutions are evaluated before the actual outcome is chosen. Syncro is available in a full range from CIC to BTE. (800) 526-3921; www.oticonus.com.