Somerset, NJ — February is National Heart Health Month and Oticon is helping to get the word out with “At the Heart of It. . .We Put People First,” a special heart and hearing health campaign to benefit the American Heart Association.

During February and March, Oticon will donate a portion of the proceeds from the sale of its Agil hearing devices to the American Heart Association and fund its heart research.

Oticon president Peer Lauritsen commented in the press announcement, “Our commitment to putting People First supports hearing care and hearing solutions that empower people to continue to take an active part in life.”

A recent study published in the American Journal of Audiology found that the negative influence of impaired cardiovascular health on both the peripheral and central auditory system has the potential to affect an individual’s capacity to hear. An earlier report from the National Council On Aging showed that untreated hearing loss can result in increased stress, isolation, and depression, factors that contribute to an increased risk of heart disease.

By raising awareness of the connection between heart disease and hearing loss, Oticon aims to educate and motivate people to take advantage of the benefits of modern hearing solutions, such as its Oticon Agil.

Oticon will promote the “At the Heart of It” campaign with a range of marketing communications materials including desktop displays, heart healthy tip sheets, newspaper releases, and an online “Steps in the Right Direction” walking challenge.

More information on the campaign is available at

SOURCE: Oticon