
Hearing Aid Awareness Week, which was introduced in 1995, is celebrated nationwide.
Insufficient consumer awareness of state-of-the-art hearing-instrument technology—and a general
tendency to deny the presence of a hearing problem—spurred IHS to dedicate the week to public education about hearing help available to those in need.
“Advances in hearing-instrument technology allows modern hearing aids to dramatically improve sound-recognition capabilities,” says IHS President James Ogurek, BC-HIS. He estimates that only one-fifth of the nation’s 31.5 million hearing-impaired citizens with a measurable loss that could benefit from hearing aids are using amplification. “It is important that people know of the great strides hearing-instrument technology has made in recent years."
Ogurek cites advances in digital-computer technology, improved identification of sound direction, more cosmetically appealing products, and improved fidelity of sound in different listening environments.
“Help is available for virtually everyone with a hearing loss,” says Cindy Helms, IHS executive director. “The majority of hearing-impaired persons cannot be helped medically or surgically. For most, hearing aids are the answer. Studies have shown that hearing aids have a tremendous impact on quality of life enhancement for users and their families.”
IHS’s Hearing Aid helpline provides information on local hearing health-care professionals at (800) 521-5247, and offers more information on its Web site.