In recognition of World Hearing Day, HearingLife, a provider in delivering personalized hearing care across 42 states, announced it will continue its partnership with the Alzheimer’s Association.

To kick off the partnership renewal and celebrate World Hearing Day, HearingLife will donate $10 for every hearing aid sale made during the month of March, up to $50,000. HearingLife will continue local fundraising efforts throughout the year to meet its fundraising goal of $100,000 for the Alzheimer’s Association, the organization says,

“HearingLife is proud to support the Alzheimer’s Association for a second year,” says HearingLife’s CMO Carol McIntyre. “Recent studies have shown a correlation between untreated hearing loss and cognitive decline. At HearingLife, we understand first-hand how important our hearing is and are committed to providing life-changing hearing health. We look forward to supporting Alzheimer’s mission and research efforts through the help of our incredible community.”

With emerging evidence showing that hearing loss may contribute to a person’s risk of cognitive decline and possibly dementia, HearingLife’s support of Alzheimer’s Association, including community education about the cognitive risks associated with hearing impairment and loss, is more important than ever, the company says.

Further reading: Hearing Loss is Associated with Subtle Brain Changes

“The Alzheimer’s Association is excited to renew our partnership with HearingLife,” says Sarah Fried, vice president, corporate initiatives, Alzheimer’s Association. “Over the last year, HearingLife’s generous support has enabled needed research. We are deeply appreciative of the company’s continued partnership and ongoing commitment to our mission.”

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