RCA Accessories announced the upcoming launch of three new upgraded premium hearing aids with advanced functionality, battery lifetime, and volume controls. Each of the premium models launched under the RCA brand caters to specific users and their needs and are priced cheaper than competitive products, the company says.

In addition, the company is introducing a new protection plan for its customers.

“We have made significant enhancements to our product offering and are very excited about the upcoming RCA hearing aid and protection plan launches,” says Ian Geise, president of VOXX Accessories Corporation. “This has been one of our most explosive growth categories since we entered the market last year and the new products we’ll be bringing to market should help drive further adoption. Our products have been carefully designed to address all types of consumers suffering from hearing loss and our new models are technologically superior, comfortable, easy to use and competitively priced. We will continue to drive innovation for our customers and in turn, the millions of Americans suffering from hearing loss without the financial burdens they’ve been accustomed to.”

RCA Accessories entered the over-the-counter (OTC) hearing aid market with several products in May 2023. The first two models introduced last year, RCA RSH05 and RCA RSH20, were designed to cater to consumers looking for large, easy-to-use controls and those looking for discreet all-day comfort. Now, RCA will unveil three new models that provide enhanced capabilities, use, and comfort to a wider demographic in need.

Further reading: OTC Hearing Aids Aren’t Attracting Buyers Yet

RCA OTC Rechargeable Digital Behind-the-Ear Hearing Aid with Bluetooth Streaming and Calls: Model RSH082

An OTC hearing aid with a wireless remote to control volume, this consumer-friendly hearing aid was designed to be intuitive and IP22 water resistant. The RCA RSH082 comes equipped with Bluetooth streaming for audio, music podcasts, and phone calls (iOS and Android), along with advanced dual microphones for blocking out surrounding noise and frequency controls for volume settings for both indoors and outdoors. High-capacity battery life provides 20 hours of use on a single charge, and an on-the-go super extended charging case provides three full charges of your hearing aid while away from home, the company says. The “keychain FOB” remote helps control volume in both ears as well as change to any one of the environmental settings already pre-programmed. The RCA RSH082 will launch In April 2024 at an MSRP of $699.

Model RSH072. Photo: RCA Accessories

RCA OTC Behind-the-Ear Hearing Aid: Model RSH072

The RCA RSH072 is a new premium model for consumers who are seeking an “invisible” BTE size and extended charging capabilities. This model comes with advanced dual microphones, frequency controls for indoor and outdoor settings, four-channel digital signal processing with noise reduction, four pre-programmed environment settings, and 11 volume levels. It is IP22 water resistant, its high-capacity battery lifetime provides 20 hours of use on a single charge, and the on-the-go charging gives provides five full charges. The RCA RSH072 will be launching in May 2024 at an MSRP of $599.

Model RSH053 Photo: RCA Accessories

RCA OTC Rechargeable Hearing Aid: Model RSH053

Developed for consumers who want small-sized hearing aids with easy-to-use controls, the RCA RSH053 is designed to provide reliable performance at an affordable price, the company says. Ergonomically designed to fit behind the ears, this model comes with an adjustable volume control joystick, three different listening programs, and 11 volume levels. The RCA RSH053 has an IP22 water-resistant design and comes with a 16-hour battery life and a USB-C recharging cradle with fast, two-hour charging. Its four-channel digital signal processing with noise reduction amplifies the sound volume indoors and outdoors. It will launch in January 2024 at an MSRP of $399.

RCA Hear for You Protection Plan

RCA also will be launching a new Hear for You Protection plan for consumers to ensure that their hearing aid purchase is protected from any accidental damage in addition to extending warranty coverage for up to two years. These new service plans will be offered for $69.99 for a one-year plan or $99.99 for a two-year plan.

All RCA OTC hearing aids meet all FDA requirements and are FDA compliant, the company says.

Featured image: The model RSH082 RCA OTC Rechargeable Digital Behind-the-Ear Hearing Aid with Bluetooth capabilities. Photo: RCA Accessories.