Marketing | December 1996 Hearing Review | Archives

By Sergei Kochkin, PhD

A consumer study published in the December 1996 Hearing Review looks at nearly 5000 subjects across 13 hearing instrument models to determine if advanced hearing instrument features of the time (eg, programmability, multiple memories, multiple channels, etc) impact customer satisfaction and subjective benefit. The results led to the conclusion that current programmable technology—particularly those hearing aids with good directional microphone systems—achieve over 75% longer-term overall satisfaction (compared to the MarkeTrak average of 64% at that time).

Note: This article was published prior to the establishment of the Hearing Review website, but is available in a PDF format. To access the article, please click here: