Panasonic Corp of North America, Secaucus, NJ, is debuting a trio of Panasonic digital hearing instruments–including a new form factor that resembles the style of an MP3 player, a receiver-in-canal, and behind-the-ear models–in the US market.

The company is establishing a nationwide distribution network.

“We are thrilled to bring three new Panasonic digital hearing instruments to the US and make products available from a brand that is associated with quality sound," said Yoshi Yuasa, Senior VP, Panasonic Corp of North America. "Panasonic digital hearing instruments deliver the same high-quality, reliability, and innovation that our customers have grown to appreciate from our audio products. We manufacture our own digital signal processors and have developed a unique algorithm to enable precise sound reproduction. Panasonic is known as one of the leaders in acoustic science, and is committed to provide innovative hearing solutions through advanced technology.”

Panasonic digital hearing instruments are designed for the patient and provide the features, convenience, and performance requested by hearing care professionals and their patients. They are user-friendly and have a unique circuit design for high performance and long battery life.

Panasonic introduces the JZ Series, a newly-styled digital hearing instrument that resembles the style of an MP3 player. This palm-sized unit features an LCD screen and a stereo binaural headset (earphone with microphones), created for increased usability and designed to be comfortable for long hours of wear.

The JZ Series is suitable for individuals with dexterity challenges, impaired vision, and those with situational hearing loss, such as when watching TV. This digital hearing instrument features a Scene Select function that allows users to view the listening modes on the LCD screen and select the most appropriate mode based upon the surrounding environment from the four modes available. This unit includes a rechargeable battery that can easily be charged by placing the main unit in the charging cradle. Alternatively, the JZ Series can also use commercial AAA alkaline batteries.

The Panasonic 4-Series is a receiver-in-canal (RIC) digital hearing instrument that is the smallest of Panasonic’s three introductions. The waveform design and small size of the device make it possible for it to be worn discreetly behind the ear. The RIC provides a comfortable open fit solution for patients with mild to moderately severe hearing loss.

The Panasonic 2-Series is a Standard behind-the-ear (BTE) digital hearing instrument that integrates Panasonic’s advanced digital signal processing technologies and is designed for moderate to severe hearing loss.

Panasonic 2-Series and 4-Series digital hearing instruments feature Dual Focus technology that integrates noise reduction and directivity control to improve the accuracy of analyzing noise components. Dual Focus suppresses noises coming from the rear and sides. Accordingly, the focus is on voice communication coming from the front producing comfortable hearing conditions and optimizing speech intelligibility.

“Panasonic is delighted to introduce digital hearing instruments line to the US market, and we are currently planning a widespread rollout working with customers who embrace our vision for the hearing care business,” said Delain D. Wright, director of sales, Panasonic Corporation of North America, Healthcare Group. “We will work with professionals who know how to use the power of the brand to grow the market with us.”

To become a distributor or provider of Panasonic Hearing Instruments, call (888) 422-6309 to learn more.

[Source: Panasonic]