Somerset, NJ — Oticon Inc will again partner with the American Heart Association (AHA) for the "At the Heart of It. . .We Put People First" campaign, a nationwide heart and hearing health awareness initiative.

During February and March, the company will donate a portion of the proceeds from the sale of its Intiga hearing devices (pictured)  to the AHA’s research fund.

This is the second year that Oticon will sponsor At the Heart of It. In addition to helping fund heart research, the campaign’s goals is to motivate people to make appointments with their physicians and hearing health professionals.

“Our campaign encourages people to request a preliminary hearing evaluation as part of their annual physical,” explains Peer Lauritsen, Oticon’s president. “For those who already suspect a hearing loss, we recommend a thorough hearing evaluation by a credentialed hearing care professional.”

The campaign will provide hearing care professionals with a range of marketing communications materials, including desktop displays, heart healthy tip sheets, and newspaper releases.

To engage hearing care professionals and their staffs, Oticon will again conduct an online “Steps in the Right Direction” walking challenge and give prizes and recognition to teams that take their own positive steps toward better health.

Oticon is planning a special Heart Health Expo for its own employees. On February 14, 2012, AHA representatives will offer workshops on heart health and conduct a series of blood pressure and other health screenings.

More information about the “At the Heart of It” campaign is available on Oticon’s website.