The collaboration aims to increase hearing health awareness among hunters and shooters and includes a special edition electronic hearing protection product.
SoundGear, a hearing protection company owned by Starkey, announced a partnership with camouflage brand Realtree to expand awareness around the importance of hearing protection for hunters, shooters, and other outdoor enthusiasts.
As part of the collaboration, SoundGear is introducing a SoundGear Shield x Realtree special edition of its 93 dB product. The electronic hearing protection solution is engineered to protect hearing from harmful impulse noise while amplifying softer sounds to support communication and environmental awareness.
“Noise-induced hearing loss is one of the most preventable health conditions, yet awareness and adoption of hearing protection still lag behind in many outdoor and shooting environments,” says Michael Scholl, chief business development officer and executive vice president of corporate relations at SoundGear, in a release. “By partnering with Realtree, we have an opportunity to reach more consumers with an important message: protecting your hearing should be considered just as essential as any other piece of safety equipment.”
Through collaborative marketing initiatives and consumer outreach, the two companies aim to encourage more individuals in the recreational shooting and outdoor sports communities to prioritize their long-term hearing health.
The SoundGear Shield x Realtree Special Edition will be available through select retail and online channels later this year.
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