Søren Nielsen, named as Oticon’s new president.

Oticon A/S, Smørum, Denmark, has named Søren Nielsen as its new president and Mikael Worning as the new executive VP.

Veterans of Oticon’s management team, Nielsen and Worning have a combined 24 years of service with the company.

"Søren Nielsen and Mikael Worning know Oticon like the back of their hands, and I have had the pleasure of working closely together with them for many years," says Niels Jacobsen, president and CEO for the William Demant Holding Group. "I’m confident that together with Oticon’s many competent employees, they will be able to take on the mantle, continue Oticon’s positive development, and further strengthen Oticon’s position as global market leader in the hearing aid industry."

Mikael Worning, the company’s new executive VP.

Nielsen, 37, will oversee research and development, marketing, and human resources based at the development center in Smørum.

Worning, 45, will head the international organization and Oticon’s 25 sales companies.

In connection with the appointments, Oticon A/S’s board will be reshaped: Jacobsen will become new chairman, which is in line with the setup of the other subsidiaries in the holding group.

"The appointment of the new executive board in Oticon should be seen as a logical development in our group, where I as president and CEO of William Demant Holding A/S have hitherto had double duties as president of the subsidiary Oticon," Jacobsen says. "Together with the new executive board of Oticon, I look forward to continuing Oticon’s growth and progress over the next years."