BlueWing, a company that provides direct and digital marketing programs to hearing healthcare providers, announced that it has partnered with CounselEAR, a provider of practice management software and services to the hearing healthcare industry.

The partnership will help “create transparency for both companies, making CounselEAR’s data available to BlueWing for targeted direct marketing to joint customers,” according to BlueWing’s announcement. BlueWing and CounselEAR will collaborate to create customer profiles from CounselEAR’s breadth of client databases, utilizing BlueWing’s data science expertise to facilitate a more intuitive flow of information.


“Directly integrating with one of the hearing care industry’s leading practice management software solutions is an important initiative for BlueWing,” said Brad Dodson, regional account executive, BlueWing Hearing Care. “With on-demand access to patient data, we can implement patient-driven marketing efforts that are contextually relevant and consistent through all touchpoints. This data can also be used to build robust, constantly evolving prospect response models to drive higher ROI in new patient acquisition. And with the constant flow of data, we can now deliver more accurate matchback reporting for an in-depth analysis of campaign success.”

“At CounselEAR, we are always looking for new ways to bring value and help practices grow,” said Brian Urban, AuD, President, CounselEAR. “Partnering with BlueWing—and their targeted, highly creative approach to connecting with patients—fits perfectly with our goal of enabling clinics to be more efficient and effective. As a former private practice owner, it is clear to me that BlueWing’s intelligent systems and experienced team can help any clinic reach more patients and significantly enhance their ROI.”

The benefits of this new partnership include:

  • Trigger-based marketing plan developed by BlueWing and driven by up-to-date info from CounselEAR.
  • Pre-designed, highly customizable direct and digital marketing services.
  • Precise outcome data detailing key aspects of each campaign.
  • Highly targeted prospect marketing solutions driven by lookalike data modeling using patient insights.

Source: BlueWingImages: BlueWing