The National Basketball Retired Players Association (NBRPA), a non-profit organization whose members include former professional basketball players from the NBA and other professional basketball organizations, has selected EarQ to create a comprehensive hearing education and hearing device discount program for its members.

The NBRPA’s mission is to help its members’ transition into life after basketball through a wide array of programs ranging from community enrichment to health care programs. After learning that over 30 million Americans suffer from hearing loss, the NBRPA decided to help educate its members and work with EarQ to provide greater awareness and do what it can to help motivate people into action.

“We designed this program to assist our members in restoring their overall health and further enriching their lives. Even minor hearing loss can have devastating effects on our ability to maintain relationships and perform daily activities. Encouraging our members to take control of their hearing health will better allow us to provide the tools they need to flourish in their lives post-basketball,” said Arnie Fielkow, CEO of the NBRPA.

“We are proud to work with the NBRPA,” said Ed Keller, president of EarQ. “Being selected to provide hearing healthcare to a high profile organization such as the National Basketball Retired Players Association is a true honor.”

Over the summer, Keller and several EarQ members attended the NBRPA’s Legends World Sports Conference in New Orleans, where they tested NBRPA members’ hearing right on site. They also worked to further educate the association and its members on the personal impact of hearing loss and how the EarQ Hearing Education and Discount Program for the NBRPA will be a resource for them and their families.