Clarity, a division of Plantronics Inc, Chattanooga, Tenn, has launched MyHearingHealth.com—a blog devoted to the hearing loss community.

MyHearingHealth.com is an online educational resource for anyone connected to the hearing loss community, including people who suffer from hearing loss, family members, audiologists, and individuals or groups involved in hearing loss education, prevention and solution.

“Millions nationwide are affected by hearing loss,” says Carsten Trads, president of Clarity. “Unfortunately, we are often an overlooked community in mainstream media. The blogosphere presents us a great opportunity to give like-minded people a resource to share, discuss, debate, and inform one another.”

MyHearingHealth.com, which will be maintained by Clarity, is a collaborative effort. For the past several months, Clarity has been working with audiologists, hearing health professionals, advocates, designers, and the company’s internal staff to develop the blog.

The blog will feature different authors on a daily basis. Content will vary, covering everything from the latest medical advances to new technological solutions. The site will also link to other hearing-related blogs and communities.

“Like many blogs, the content will flow organically,” says Chris Dutton, Clarity’s marketing communications manager and one of the site’s primary contributors. “By using different authors, we can tap into multiple perspectives. No matter who the writer is, the focus will always be on hearing loss—a serious health issue that our team devotes every minute of every day to.”

[SOURCE: PR Web, October 5, 2006]