productMarketing CD
CareCredit‚ Anaheim, Calif, a national client payment program, is offering a FREE educational CD entitled “Effectively Communicating with the Mature Market,” featuring 30-year marketing and advertising veteran Frank Conaway. The CD tackles many of the misconceptions and stereotypes businesses have about the mature market and their buying habits. Conaway explains effective ways to segment the market to better communicate with a company’s target audience. The CD also addresses many of the specific challenges affecting the hearing professional, including how to talk to a patient who perceives hearing aids as a visual sign of aging. Conaway is the founder of Primelife®, one of the first specialized communications firms helping business effectively communicate with consumers age 50 years and older. CareCredit offers a comprehensive range of customer services and payment plans, including 3-, 6-, and 12-month no-interest arrangements, as well as 24-, 36-, and 48-month low- interest plans. (800) 300-3046, ext 4519, [email protected].

productExtended Series
Unitron Hearing, Plymouth, Minn, has extended its Unison™ series of digital hearing instruments. Unison 6, 3, and Essential will provide more choice and features to fit more clients with affordable digital solutions. The new Unison series consists of three unique models with multiple processing strategies to fit the widest range of hearing losses, lifestyles, and budgets. For those with active lifestyles, Unison 6 offers four processing strategies in three programs for maximum flexibility to customize, and an adaptive feedback canceller to improve comfort in more listening situations. Recommended for those with fewer listening environments, Unison 3 offers two processing strategies in three programs, providing fitting flexibility, while the multiband feedback manager helps eliminate fit-related feedback. Unison Essential with Digital WDRC is suitable for budget-conscious clients and those making the transition from analog instruments. Available in a full range of shell styles from Power BTE to CIC and with digital wireless CROS/BiCROS solution, WiFi Mic. (763) 744-3300;

productVideo Otoscope
ADCO Hearing Products Inc, Littleton, Colo, offers a convenient handheld Video Otoscope from Welch Allyn. Economical and portable, the video otoscope head is designed to work with any Welch Allyn 3.5-inch handle. The camera is located in the head of the otoscope. Use the video otoscope to view the ear canal, eardrum, or even magnify small details of a hearing aid. A 12-foot cord with RCA jacks on both ends easily connects to a TV, monitor, VCR, or computer video capture device. (800) 726-0851; (303) 794-3928; 

productPersonal Wireless Listening
Westone Laboratories Inc, Colorado Springs, Colo, introduces Conversor®, a personal wireless FM assistive listening device that offers versatility to the user. The Conversor focuses on desired sounds—near or far away—filtering out unwanted background noise and enhancing sound level and clarity. Designed for use with T-coil equipped hearing instruments, cochlear implants, or binaural headsets, it enables easy listening and relaxed conversation anywhere the user happens to be—classroom, office, social gatherings, automobile, shopping, or home. Already in widespread use in Europe, Conversor is distributed exclusively in North America by Westone. (800) 525-5071;

productHearing Workshops
Audina Hearing Instruments, Longwood, Fla, has more than 5 years of experience with its national “Recognition and Enhancement of Hearing Healthcare Issues” educational workshops. These workshops provide a balance of theory and practicality to better understand today’s sophisticated digital technology and provide constructive ideas to help grow a business. Earn ASHA, AAA, and IHS continuing education credits. The schedule is, as follows: January 21 and 22, Orlando, Fla; March 5, Chattanooga, Tenn; May 21, Pittsburgh; July 16, Indianapolis; August 13, Tulsa, Okla; October 1, Springfield, Mass; and November 5, Los Angeles. (800) 223-7700;  

productWarranty Coverage
Starkey Laboratories Inc, Eden Prairie, Minn, has expanded its warranty coverage into one comprehensive program designed for a variety of patients’ needs. Coverage is available in four unique programs: Worry Free Deluxe Loss, Damage, and Repair Warranty Protection; Worry Free Loss and Damage Warranty Protection; Worry Free Repair Warranty Protection; and Worry Free Extended Warranty Protection. The new warranty plan gives hearing professionals the opportunity to set their own pricing based on their individual services and policies. (800) 328-8602;

productAutomatic Impedance Audiometer
Interacoustics, Eden Prairie, Minn, offers the AT235h automatic impedance audiometer with functionality for clinical, screening, and diagnostics work. Neonatal screening programs will particularly benefit from the presence of high-frequency probe tone tympanometry, which provides more reliable tympanometric results in newborns. (800) 947-6334;

productAudiological System
MedRx Inc™ Largo, Fla, offers the AVANT™ Audiological System, which has many features that will benefit the hearing health care professional. The AVANT System can be configured to include dual channel audiometry, real ear measurements, live speech mapping, hearing loss simulation, hearing instrument test chamber with directional microphone testing ability, video otoscopy, loudness scaling, tympanometry, and hi-pro, and it is NOAH™ compatible. The AVANT features USB connectivity, therefore the clinician may simply interface the system with a laptop or desktop computer. This unique user-friendly system is truly the answer to enhancing the patient/practitioner relationship. (888) 392-1234;

productOptional Features
Eden Prairie, Minn-based Maico-Diagnostics’ MI 24 tympanometer now offers an optional high probe tone feature with automatic impedance, ipsi, and contra reflex testing. The added performance of a backlit LCD screen and the convenience of an internal thermal printer make this lightweight, portable model the best performer in its price range. (888) 941-4201;

productConsumer Vacuum
jodi-Vac, LLC, Portland, Ore, offers jodi®, the first hearing aid vacuum for consumers. The 12-volt DC portable unit weighs less than two pounds, and is 3 x 4 inches in size. A filtered syringe assembly is replaceable, enabling ease of maintenance. Also, the syringe has a flow indicator built in showing when the needle is plugged with debris. A toothbrush is included to clear debris blockages from the needle. A reamer is also included to keep in the needle between uses. The unit is effective with all hearing aids. (866) 856-5634;

productPractice Builder
The Wilson Group, Ft Worth, Tex, a national leader in practice building for the medical specialties, offers weekly 30-minute in-office telephone seminars by conference call. Independent research conducted by Wilson Group mystery shoppers discovered that most receptionists fail to know how to convert a phone call into an appointment. The Wilson approach is to turn inquiries into appointments by training a company’s already efficient reception staff. (800) 346-6279, ext 11;

productLarge Area FM System
Beyond Hearing Aids, Inc, Florence, Ky, offers Listen Technologies large area FM system for consumers who want to hear better in church. This large area system is simple to install, has limited lifetime warranty, and has selectable channels for total flexibility. The versatile system can offer individual amplification with receivers and remote speaker access for other areas. (800) 838-1649;

productPractice Resource Center
CareCredit‚ Anaheim, Calif, the nation’s leading patient financing program, has expanded its Practice Resource Center to give hearing professionals access to helpful educational, marketing, and management information and tools. CareCredit’s Practice Resource Center now includes an educational series discussing topics such as branding, building a valuable referral network, and effective sales techniques to help practices in the areas of patient communication, marketing, and management. Available to all participating CareCredit practices—and accessible online—the Resource Center also includes a wide variety of educational audio programs featuring some of the country’s leading experts in the fields of marketing and sales, presentation tools, and practice promotion materials. CareCredit offers a comprehensive range of customer services and payment plans, including 3-, 6-, and 12-month no-interest arrangements, as well as 24-, 36-, and 48-month low- interest plans. (800) 300-3046, ext 4519, [email protected].

productMultipurpose Clinical Audiometer
Interacoustics, Eden Prairie, Minn, features the AD229e, a powerful multipurpose clinical audiometer in a small package. Connect a keyboard to input patient data, transfer data to NOAH, and generate professional reports with a direct printer connection. (800) 947-6334;

productOpen House Program
Commonwealth Hearing Aid Marketing, Roanoke, Va, is an open house specialist offering a variety of affordable programs to grow the business of hearing industry distributors. Available service programs include direct mail, telemarketing, full-page four-color print ads, and newspaper inserts. Negotiable commission rates and a client “Key Dispenser Program” are available. Ask about the “Commission-Free Open House” promotion. (757) 810-3616;  

productSilicone Earmolds
Mid-States Laboratories, Wichita, Kan, now offers Crystal Clear, the newest in its silicone family of earmolds. The unique material blends cosmetically into the wearer’s skin tone for an appealing appearance. Also, the material is strong and durable, as well as soft and pliant. In addition, it offers excellent sealing qualities. (800) 247-3669;

productImpression Material
All American Mold Laboratories Inc, Oklahoma City, offers an “intelligent” impression material by Detax. The pleasantly scented material sets in just 3 minutes—body temperature (in the ear) accelerates the curing process, providing the hearing health care worker with sufficient working time. (800) 654-3245;

productMild Hearing Loss Solution
Phonak Inc, Warrenville, Ill, offers a solution to meet the challenge of those with steeply sloping or mild hearing loss. Perseo Open with OpenSound technology and the BTE Fit’nGo Kit addresses occlusion issues and delivers the optimal Perseo sound quality, excellent performance, and wearing comfort. Phonak OpenSound technology has been designed to create the perfect balance between the right fitting formula, the right precalculation, and the right feedback management. This results in true open fittings, ultimate clarity, and no feedback. The Phonak Fit’nGo Kit, featuring open tubing and retention, can be individualized for each client. It enables instant in-clinic demonstrations and fittings, and can be used as an alternative to an open earmold. (800) 777-7333;

productCredit Card
Starkey Laboratories Inc, Eden Prairie, Minn, has introduced a consumer financing program exclusively for patients’ hearing needs—SoundChoice. In conjunction with GE Consumer Finance, SoundChoice provides affordable monthly payments with low rates, flexible terms, and easy approval. Provider benefits include increased revenues and additional customer contact. Funding for all transactions occurs within three business days, and low processing rates guarantee the practice receives the majority of the sale. Monthly statement messages enable direct contact with patients on a regular basis. (800) 328-8603;

productAmplified Phone
HITEC Group, Burr Ridge, Ill, announces the release of the Freedom Phone. The ClearSounds 40XLC has caller ID, amplification up to 50 dB, and hands-free operation with both a 2.5 mm and 3.5 mm audio jack for use with any headset, neckloop, T-hook silhouette, or patchcord. It is a speaker phone with volume control, and it has a built-in signaling system including a loud ringer, a flashing strobe, or an optional bed shaker. A three-level speech output control enables volume adjustment of outgoing voice control. Large buttons and memory dial make it easy to use. It is stylish, elegant, and hearing aid compatible with a 2-year warranty. (800) 288-8303;

productHandheld Screening Audiometer
The DSP Pure Tone Audiometer® from Micro Audiometrics Corp, Murphy, NC, is a 10-ounce, battery-operated, handheld audiometer. Signals can reportedly be presented in a pulsed or continuous mode, pure tone or warble, and from 250 through 8,000 Hz at levels from 10 to 80 dB, according to the company. The audiometer also contains an Automatic Sequencing™ function, which is designed to enable a screening test to be conducted without operator intervention. It comes with headset, batteries, carrying case, and a limited 3-year warranty. (800) 729-9509;

productNonoccluding Earmold
Oticon Inc, Somerset, NJ, introduces Comfort Tip, an instant fit, nonoccluding earmold. Comfort Tip is an excellent tool to demonstrate the advantages of open fittings on all Oticon BTE products fitted with Open Ear Acoustics. Users may even choose to wear Comfort Tip on a permanent basis as a replacement for their current earmold. Comfort Tips are hypoallergenic and offer no occlusion, more natural sound, wearing comfort, and improved BTE cosmetics. (800) 526-3921;  

productLipreading Course CD-ROM
Audiological Engineering Corp, Somerville, Mass, offers a lipreading instructional course on CD-ROM (with multimedia capabilities) for hearing health professionals and self-study programs. This CD-ROM can be used alone or in combination with tactile aids or a hearing aid. The course enables adults and children to participate in home therapy. The course offers lessons ranging from individual vowels and consonants to running speech. (800) 283-4601;

productPersonal Infrared Listening System
ADCO Hearing Products Inc, Littleton, Colo, offers the Direct Ear 810-S infrared TV listening system. This new model allows the flexibility to use a variety of couplers. The receiver has an 1/8-inch stereo phone jack for neckloops, headphones, earbuds, or other listening options. There are independent gain and tone controls for each ear. The transmitter easily connects to TV, VCR, cable box, or satellite box. Compression, stereo, and external microphone are standard options. There is a 2-year manufacturer’s warranty. (800) 726-0851; (303) 794-3928;  

productEngineering Expertise
At In’Tech Industries Inc in Ramsey, Minn, engineering experts strive to produce a product that matches its customers’ design criteria. Whether producing a complete design based on generic sketches or integrating an existing design into a final product, combining the company’s services with its customers’ creativity is the key. (763) 576-8100;

productInfection Control Resource
Oaktree Products Inc, Chesterfield, Mo, offers a complete line of waterless or no-rinse hand degermers, including the CleanShape Instant Hand Sanitizer. At 1,000 mL, the CleanShape Instant Hand Sanitizer offers clinicians an alternative solution to traditional hand-washing at an economical price. An extensive line of liquid, foaming, and antimicrobial soaps, as well as moisturizing lotions, is also available. (800) 347-1960;

productCleaning Pump
Mid-States Laboratories, Wichita, Kan, has added the Mark V Power Piston Driven Cleaning Pump to its product line. This heavy-duty unit produces strong vacuum power (pulling up to 27 inches of mercury) and blows up to 120 psi. Standard accessories include seven milled needles and a vacuum chamber. The vacuum chamber runs automatically for 300 seconds. In addition to the standard accessories, an optional aspirator kit is available for cerumen removal. (800) 247-3669;

productHearing Aid Dryer
S & S Laser Productions, New Port Richey, Fla, offers the Moisture Guard Electronic Hearing Aid Dryer. The Moisture Guard provides users with a way to properly maintain their hearing aids. It is safe, easy to use, and portable. The unit is made of cherry wood and carries a money-back guarantee. (800) 934-6815.

productLong-Lasting Batteries
iCellTech, Seoul, Korea, offers hearing aid batteries. The company guarantees superior quality by strict piece-by-piece in-house inspections and reliability tests under ISO-9001-2000 quality management. According to the test results by customers and authorized laboratories, the average running times of iCellTech batteries are much longer compared to most of the other leading brands. iCellTech batteries deliver enhanced power under high current drain and provide better performance for a larger range of devices including most of the cochlear implants. Magnatone (for the United States and Canada) (800) 789-6543; [email protected].

productCustomized Newsletter
Hearing HealthCare News®, a customized newsletter for patients published since 1986, and Audiology HealthCare News®, a customized newsletter for physicians and other health care providers, are both edited by Dennis Hampton, a dispensing audiologist based in White Plains, NY. The newsletters are valuable resources for marketing a practice to patients and physicians. The newsletters are published quarterly, and delivered ready to mail. Samples and marketing videos are available. (800) 342-1643;

productDigital Hearing Instruments
Lotus Technology Inc, Mooresville, NC, offers the LEGACY® series of 100% digital hearing instruments. Available in both two and four channels, LEGACY features DSP technology designed to fit most hearing losses with high-quality digital sound. LEGACY is fitted using simple-to-operate, yet powerful, programming software. The software actively involves patients in the fine-tuning of their instruments with its seven adjustable parameters and independently adjustable compression ratios and time constants. LEGACY is available in all models, and with optional features including multi-memory buttons, manual VCs, telecoils, and a directional microphone designed to improve speech intelligibility in difficult listening situations. (877) 483-1072;  

productDigital Hearing Feature
Audina Hearing Instruments, Longwood, Fla, presents the newest addition to its product line, the Foundation, an entry-level-priced, computer-programmable digital hearing aid featuring single channel compression, soft squelch (expansion), an adjustable compression ratio, an active high cut, an active low cut, and AGCo compression limiting. As with its other digitally programmable products, WDRC, AGCo, and Linear fitting strategies are offered, and there are an additional five environmental settings to choose from. Other options include the choice of up to three memories, directionality, and a programmable t-coil, all of which ensure a high level of patient comfort and satisfaction. (800) 223-7700;

productAcoustic Impedance/ Microprocessor Audiometer
Micro Audiometrics, Murphy, NC, introduces the Earscan® middle-ear analyzer and pure tone audiometer. According to the company, the device is lightweight, durable, and affordable; performs an acoustic impedance test in 1 or 3 seconds; and can test ipsilateral reflexes. It reportedly presents signals from 250 through 8K, at 0 to 90 dB, in a pulsed or continuous mode, and can test automatically. The Earscan comes complete with the audiometric headset, impedance probe, eartips, and a limited 3-year warranty. The first factory calibration is free. (800) 729-9509;

productIntegrated Audiological System
MedRx Inc™, Largo, Fla, offers the AVANT™, the next generation of completely integrated audiological systems. This patient intuitive system provides a complete NOAH™ compatible solution to diagnostic testing, fitting, and validating test results. The AVANT system features USB connectivity, therefore existing computers can be used. This unique user-friendly system is specifically designed to enhance the patient/practitioner relationship. (888) 392-1234;

productDesiccant Packaging
Ear Technology Corporation, Johnson City, Tenn, introduces new packaging and delivery options for its Dry-Brik® desiccant. The desiccant is a critical component of Dry & Store’s conditioning process, as it captures the moisture released from the hearing instrument during the conditioning cycle. Dry-Briks are individually sealed in a foil wrapper to block moisture and extend shelf life. Both the color and label of the wrapper have been improved. The name Dry-Brik now appears in large, consumer-friendly text on the front, along with the word “desiccant” translated into several languages. Instructions are now multilingual as well, reflecting Dry & Store’s growing popularity around the world. Delivery options for distributors include a new six-pack option that saves space and is clean and neat to store, easy to dispense, and easy for the consumer to use. For most users, a six-pack represents approximately a year’s supply of Dry-Briks and typically retails in a range of $20 to $25. (800) 327-8547;

productPowerful Personal Amplifier
HITEC Group, Burr Ridge, Ill, offers its redesigned Sound Wizard ergonomic powerhouse of a personal amplifier. Use the new Sound Wizard II alone for personal amplification with tone control for clarity, or share it with a friend (it has two headset jacks). Sound Wizard offers a choice of the omni directional or the directional built-in microphone is adjustable for optimum listening. Use it with the optional 95 kHz infrared receiver module for TV listening or theater use. The optional teleconnect module lets you use it as a powerful in-line telephone amplifier. You can even hook it up to optional speakers to use in a conference room. It comes with powerful ear buds, but you can use it with a headset or neckloop. (800) 288-8303;

productPrivate Label Batteries
Westone Laboratories, Colorado Springs, Colo, presents private label batteries for the hearing health care provider. Westone’s private label batteries provide the same high quality and long life as name brand batteries, but are more economical. In addition, private label batteries are an excellent marketing tool. Whether providers retail the batteries, provide them with a service agreement, or both, private label batteries are an easy and convenient way to keep the business name in front of loyal customers and serve as a constant reminder of the professional services provided. (800) 525-5071;

productPhysician Marketing Video
A video about a physician newsletter publishing service is being offered by the publishers of Hearing HealthCare News®, White Plains, NY. The 9-minute presentation, available on CD or VHS, describes how a physician newsletter can benefit an audiology practice. (800) 342-1643;

productPractice Management Software, San Francisco, offers Sycle®, practice management software, specifically designed for hearing health care professionals. Sycle users can implement an easy-to-use appointment scheduling and patient tracking system, leverage automated mail-to-drive more sales, and meet HIPAA security standards instantly. Also, the software enables the management of one or more clinics from anywhere at anytime, the submission of insurance claims electronically, as well as the ability to sync sales data with Quickbooks Pro. (888) 881-7925;

Hocks Hearing Healthcare Products, Portland, Ore, distributes the Tygon and Tygothane tubing. Hocks stocks the following sizes Tygon: 12S (.085 X .125), 13S (.076 X .116), 13M ( .076 x .122), 13T (.076 X .130), 13DW (.076 X .142). Tygothane: 13T (.076 X .130). A few stock items using tubing are Temp Tips, sold in bags of 25 or individually, and Pre-Bent Quilled Tubes, packaged 25 to a resealable bag with a 3/4-inch tapered tip for easy insertion. Communication Comm-Coil tubes are approximately nine inches long, coiled, and come with a standard female connector and eartip. Hocks also offers the above sizes in 1,000-foot rolls. Custom sizes are available upon request with a minimum order. (800) 654-6257;

productWireless Technology
Unitron Hearing, Plymouth, Minn, introduces the WiFi Mic, a digital wireless CROS/BiCROS system to address the specific concerns of asymmetrical and unilateral hearing loss. WiFi Mic is a flexible hearing system offering the added benefits and features of advanced digital hearing instruments. For CROS clients, sounds are processed and transmitted using radio frequency from a wireless microphone on the nonhearing ear to a wireless receiver on the hearing ear. For BiCROS clients, the wireless receiver communicates to an advanced Liaison™ or Unison™ hearing aid, to amplify sound to compensate for the hearing loss. (763) 744-3300;

Maico-Diagnostics, Eden Prairie, Minn, features the MI 24 tympanometer, which offers an optional high-probe tone feature with automatic impedance testing, as well as ipsi and contra reflex testing. The lightweight, portable model includes a backlit LCD screen and an internal thermal printer, making it a strong performer in its price category. (888) 941-4201;

productPhone Line Simulator
Beyond Hearing Aids Inc, Florence, Ky, offers a phone line simulator that enables hearing professionals to plug an amplified phone into the voice tester/line simulator. The unit is battery operated and has a pre-recorded message that allows clients to pick up the demonstration phone and test the volume gain on any phone or speakerphone. (800) 838-1649;

productSilicone Vent Tubing
Kingwood Industrial Products Inc, Hackettstown, NJ, carries a full line of silicone vent tubing for hearing aid applications, and is now offering two new colors, AR40 Clear and AR90 Clear. AR40 has a diameter of .040 inches and is also offered in white and yellow. AR90 has a diameter of .090 inches and is also offered in white. Clear is now being offered to allow easier curing of UV curable materials. Standard size vent tubing comes with a 24-gauge copper wire in the center and is coated with a nonstick powder for easy removal from the vent hole. Vent tubing can be ordered on a reel or comes precut in three-inch lengths. (908) 852-8655;

productWireless Video Otoscope
Audio Optics, Old Tappan, NJ, introduces the SSM-22 Wireless Video Otoscope. It features one-button operation and 192-image storage. The SSM-22 is lightweight enough to carry in a pocket, or bring to a health fair. It transmits up to 100 feet from the base unit—even through walls. Use it with almost any capture device from monitors to printers. It is so versatile that it can be used with most video otoscope and computer systems just by plugging it in. The DPM-6 features wireless operation without the image storage. Optional accessories TP-10L wireless monitor or the USB-9 computer adapter is available. (201) 767-5431;

productClinical Audiometer
Interacoustics, Eden Prairie, Minn, offers the AD229e, a powerful multipurpose clinical audiometer in a small package. Connect a keyboard to input patient data, transfer data to NOAH, and generate professional reports with a direct printer connection. (800) 947-6334;

productArtificial Intelligence
Oticon, Somerset, NJ, offers Syncro, a new breed of hearing instrument that uses artificial intelligence to improve hearing performance in the user’s unpredictable world of sound. Syncro reinvents directionality, noise management, and compression and employs a unique application of artificial intelligence to manage the synchronous interaction of these complex systems. The decisions that are made are based on real-time analyses of actual outcomes of the various features, and several solutions are evaluated before the actual outcome is chosen. Syncro provides solutions to the user’s unpredictable sound environments. Syncro is available in a full range from CIC to BTE. (800) 526-3921;

productDigital Tinnitus Software
United Hearing Systems, Central Village, Conn, announces the release of Version 1.2 of Solace fitting software for digital tinnitus devices and combination digital hearing aid/tinnitus devices. With digital programmable noise generator flexibility, Solace instruments can be custom tuned to each patient’s needs. A special cable for the combination device allows programming in one easy step. For a free Solace CD, contact the UHS customer service department. (800) 835-2001;

productHearing Aid Sweat Band
VanB Enterprises of West Valley, NY, offers the Hearing Aid Sweat Band, a disposable soft fabric sleeve that protects behind-the-ear (BTE) devices from moisture. Available in four colors and five sizes, the Hearing Aid Sweat Band protects BTE hearing aids from perspiration, snow, and rain, as well as from infiltration of damaging dirt and grime. The sleeve is easily slipped over the microphone of a hearing aid, without the need for a tool. (716) 942-6313;

productEar-wax Removal Kit
Warner Tech-care Products, Minneapolis, offers its Ear-wax Removal Aid Kit formula. The kit is complete with an ear bulb syringe and ear drops (part #927732). Refill drops are available (part #927745). (800) 328-4757;  

productDirectional Microphone
Audiological Engineering, Somerville, Mass, introduces the KlearSound, its new directional microphone with the patented EXCLOID technology, which is more effective than a Cardioid and is able to quiet unwanted noise by as much as 10 dB or more. KlearSound’s flexible handle enables users to aim the microphone where they want. It can be handheld, worn as a lapel microphone, or stationary using the detachable stand. The microphone can be used with almost any ALD and many cochlear implants. (800) 283-4601;

productShooter’s Protection
Electronic Shooters Protection, Brighton, Colo, offers the ESP-Digital, its state-of-the-art digital high-fidelity ITE hearing protectors for shooting enthusiasts. This digital technology enables sound to be processed using bits and bytes, which are noise free unlike analog circuitry. With an effective dynamic range of 95 db, and 16 Khz-bandwidth, the ESP-Digital offers low noise, while providing true high-fidelity audio processing without compromise. The difference to the shooter is comparable to hearing music played on a CD versus a cassette tape. Standard electronic hearing protectors shut down when excessive noise levels are detected, removing the shooter’s ability to hear. All ESP amplifiers are designed to limit their output to 90 db without shutting down, leaving the shooter with their sense of hearing intact. This safety factor is relied upon by instructors and competition shooters who depend on being in touch with their students, fellow competitors, and surroundings. (800) 767-7791;

productImpression Materials
Westone Laboratories, Colorado Springs, Colo, offers a full line of impression materials, with all types and styles available. From powder and liquid to silicone cartridges, regardless of your style preference, you can find the highest quality material at Westone. Silicone Singles are a single-dose, accurate, and easy-to-use hand-mixed silicone impression material. To purchase this material in bulk form, try Pink Silicast. Westone’s SiliClone brand cartridge impression material is now available in both the 48 mL and S-50 formats. For those wanting a higher viscosity cartridge material, the company recommends SiliClone Firm (available only in the S-50 format). (800) 525-5071;

productHearing Booklet
Audiology Inc, Arden Hills, Minn, announces the second printing of Understanding Your Hearing®, by Robert H. Margolis, PhD, professor of audiology at the University of Minnesota Academic Health Center, featuring improvements based on suggestions by audiologists and patients. The Understanding series of patient education materials is based on 30 years of experience in evaluating children and adults with hearing loss, and counseling patients on the nature, consequences, and treatment of auditory disorders. The format of each brochure is a four-page, 8.5 inches x 11 inches, high-resolution, color publication on high-quality, semigloss paper. (800) 347-1960;

productNew Generation Batteries
iCellTech, Seoul, Korea, will launch a new generation of hearing aid batteries in December. The new batteries are specially designed to operate for a longer lifetime in high current drain applications, while maintaining a higher operating voltage and an increased voltage reserve to the 1.1 V cut-off limit of the latest digital hearing aid devices. The company guarantees high-quality standards ensured by strict piece-by-piece in-house inspections and reliability tests under ISO 9001-2000 quality management. Competitively priced, iCellTech batteries are distributed in more than 30 countries. (800) 789-6543;

productPortable Hearing Aid Vacuum
jodi-Vac LLC, Portland, Ore, offers jodi®-PRO, a portable hearing aid vacuum cleaner for hearing professionals. The 12-volt DC unit offers a motor with 2,000 hours of clinical use, and two specially milled needles (one for ITE, ITC, and CIC instruments), another specially designed for BTE tubing and all other earmolds. The same replaceable filtered syringe provides ease of maintenance and infection control. Syringes and replacement needles are available in economical packages. The syringe has a built-in flow indicator to indicate when the needle is plugged. A brush is molded into the box for dislodging debris from the needle, and a reamer is included for blockages. (866) 856-5634;

productAuditory Components
Wilfan Electronics Inc, Torrance, Calif, offers a variety of auditory components. The HB-7 headset is made of tough stainless steel bands that maintain original shape, covered with soft rubber tubing. It has machined one-piece yokes. The headset fits adults and children. The one-piece molded MX41/AR Ear Cushion is made of foam neoprene. It is comfortable, durable, and nontoxic. The company also offers a variety of audiometric cordsets to fit the needs of many different audiometers. (310) 782-0579; [email protected].

productNatural Ear Treatment
MiraCell Inc, Orem, Utah, offers the MiraCell skin conditioning ear care product. Made of botanical extracts, MiraCell is used to soften earwax before appointments for easier removal, is applied to the otoblock to make taking ear impressions less irritating, and is used to prep patients’ ears 2 to 4 weeks prior to fittings. (800) 748-5040;

productProduct Line Expansion
EAR Inc, Boulder, Colo, announces the expansion of its product line in response to the needs of consumers participating in competitive shooting, hunting, motorcycling, law enforcement, and industry. Products for 2004 include a new series of high-end analog and digital electronic ear protectors, waterproof BTEs, EAR Mini-Canals™, Sports Monitors™, and wireless two-way radio communications. (800) 525-2690;

productPayment Options
CareCredit, Anaheim, Calif, provides audiologists the ability to offer their clients additional payment options, resulting in more patient satisfaction and fewer returns. The industry average for returns is 12%. However, practices offering patient payment options such as no-interest and low- interest financing are experiencing a reduction in returns. CareCredit offers a comprehensive range of customer services and payment plans, including 3-, 6-, and 12-month no-interest arrangements, as well as 24-, 36-, and 48-month low-interest plans. (800) 300-3046, ext 4519, [email protected].

productImpedance Screener
Maico-Diagnostics, Eden Prairie, Minn, offers the MI 34 impedance screener with the added function of reflexes and reflex decay tests that are usually found only on more expensive diagnostic equipment. The screener/diagnostic tympanometer also features ipsi and contra tests, as well as perforated and intact ETF testing. (888) 941-4201;

productWireless Video Otoscope
Audio Optics, Old Tappan, NJ, introduces the SSM-22 Wireless Video Otoscope. Featuring one-button operation, and 192-image storage, the SSM-22 Wireless Video Otoscope is lightweight enough to carry in your pocket or bring to health fairs. It reportedly transmits up to 100 ft from the base unit, and through walls. The SSM-22 can be used with almost any capture device from monitors to printers, and with most video otoscope/computer systems. Other products by Audio Optics include the DPM-6, which features wireless operation without the image storage, and optional accessories such as the TP-10L wireless monitor or the USB-9 computer adapter. (201) 767-5431;

productCordless Amplified Telephone
Clarity®, a Division of Plantronics Inc, Chattanooga, Tenn, offers the CL40 Amplified Cordless Telephone, increasing incoming sounds up to 40 dB and featuring a separate tone control (600 Hz-2,400 Hz) for high-frequency sounds. The unit’s 900 MHz technology and an automatic channel scanner provide a stable, extended operating range and static-free transmission. The CL40 is hearing aid telecoil compatible and has an audio output jack for connection to a headset, neckloop, or cochlear implant. (800) 426-3738;

productInfrared System
Oaktree Products Inc, Chesterfield, Mo, offers a line of Sennheiser® ALD products to hearing health care professionals. The products include the Direct Ear Set 810 and 810s. The easy-to-install, easy-to-use Direct Ear Set 810 consists of an infrared transmitter that connects to the audio socket of a TV. The adjustable headset, which houses the receiver, comes with a large, easy-to-use volume control. The Direct Ear Set 810s is similar to the Set 810 with the exception that it does not come equipped with a headset as it is designed to directly plug into a BTE hearing aid via direct audio input (DAI), a neckloop (sold separately), or headphones. (800) 347-1960;

productWireless Pediatric Testing System
Pehratek Products, Chanhassen, Minn, introduces the XM-1000 Wireless Reinforcer VRA/COR system, a versatile and creative pediatric testing system. This unique visual reinforcer testing system offers multiple stimulus options to attract and maintain a child’s attention throughout the testing period—all via a wireless handheld remote control. The XM-1000 can be operated both inside and outside the booth to aid in the testing style. Complete control over the animation/motion, figure lighting, and light-bar lighting patterns can all be quickly adjusted from the wireless hand-held remote control up to 50 feet away. The XM-1000 VRA/COR system comes complete with two Reinforcer plexiglass boxes (triangular-shaped to fit into the corners of the sound room above the sound field speakers), low-voltage power pack, and hand-held wireless remote control. Optional centering box, mounting brackets, or CENTER-FOCUS hidden camera built-in the centering box for monitoring of the child’s attention outside the booth. (866) 470-3532;

productEar Balm
Hocks Hearing Healthcare Products, Portland, Ore, offers ear balm made with 1% hydrocortisone and an antipruritic (antiitch) solution. This alcohol-free formula is designed to heal itchy and irritated ears. According to the company, the balm is an excellent lubricant and sealer for the insertion of hearing aids and earmolds. (800) 654-6257;

productSoftware Updates
Audioscan, Dorchester, Ontario, Canada, has released the 2.0 version of software for its Audioscan® Verifit® real-ear hearing aid analyzer. Among the program’s improvements are a real-time Speech Envelope, which offers a clearer picture of how a fitting is mapping speech into the residual auditory area, and Speechmap®, with a choice of DSL®, NAL-NL1, or auditory-area mapping approaches to hearing aid fitting. NAL-NL1 is also provided as an insertion gain fitting method. Additional features include networking of screen images and data that may be exported to network files via the Verifit LAN port. This software update is free, and is automatically mailed to all Audioscan Verifit owners. (800) 265-2093;

productMarketing Program
Hearing HealthCare News®, White Plains, NY, announces its new Practice Development Program™. The program provides tools, tips, and techniques designed to stimulate practice growth by increasing patient utilization of audiology services, significantly increasing battery and hearing aid sales to current patients, encouraging patient and physician referrals, and improving patient satisfaction and loyalty. These strategies are based on nearly 18 years of work with hundreds of practices, and have proved to be effective at increasing growth and income by marketing to a practice’s most productive group of customers, its own patients.
Hearing HealthCare News will be providing the Practice Development Program, including its new 150-page workbook, at no charge to all of its current and new subscribers. (800) 342-1643;

productHigh-Frequency Hearing Instrument
Starkey Laboratories Inc, Eden Prairie, Minn, introduces the new AristaLite digital BTE. AristaLite offers patients an ideal blend of high-frequency amplification and open-ear acoustics without altering lower-frequency sounds. An open-ear design results in a natural balance and clarity of sounds with improved listening comfort. Common frustrations like “my voice sounds hollow” or feeling “plugged up” are greatly reduced. A seven-band equalizer also allows you to fine-tune the high-fidelity circuit to your patient’s exact listening needs. This reduces the risk of overamplification and distortion—common problems with many open-ear fittings. (800) 328-8602;

productReceiver Series
Knowles Electronics, Itasca, Ill, announces the addition of three new series to the Pantograph Receiver line of high-output, vibration—reduced receivers—the VPHF, PHD, and PHI series receivers. The VPHF series combines the original high-output vibration-reduction technology of the PHF receiver with elastic surrounds assembled into an external metal can. The result is greatly improved gain-before-feedback and less telecoil interference. The PHD series receiver (which debuted at AAA 2004) shrinks the Pantograph technology for use in mini-BTE and ITE applications. Another AAA 2004 introduction—the PHI receiver—takes the Pantograph high-output vibration-reduction technology to new extremes by applying it to a Super Power BTE receiver. All Pantograph Receivers use a “mass-balanced diaphragm and armature system” to greatly decrease the vibration problems common to traditional receivers. Combined with Knowles’ high-output armature geometry, Pantograph Receivers provide increased acoustic output with reduced vibration. The result is maximum gain-before-feedback, hearing aid stability, and superior acoustic gains for all ranges of BTE and custom instruments. (630) 250-5100;

productTactile Aids
Audiological Engineering Corp, Somerville, Mass, offers Tactaid 7 and LTD (Little Tactile Device). Tactaid 7 is a tactile aid that presents coded sound information via seven vibrators. The coded vibratory patt