Book and Brochure

imageHair Cells: Micromechanics and Hearing
Singular Thomson Learning, San Diego, recently published its book entitled Hair Cells: Micromechancis and Hearing edited by Charles I. Berlin, PhD, and Richard P. Bobbin, PhD. The sixth book in the Kresge-Mirmelstein Award series, which honors auditory scientists, Hair Cells features contributions from leading auditory scientists and provides the latest information on hair cells and their functions. For additional information, visit the company’s website at; tel: (800) 521-8545.

imageCochlear Implants Brochure
The Alexander Graham Bell Assn. for the Deaf and Hard of Hearing (AG Bell), Washington, DC, introduces a new brochure, Kids and Cochlear Implants: Getting Connected, which details how cochlear implants work. This eight-page brochure is available singly or in large quantities, and is free to families. Part of AG Bell’s cadre of informational pamphlets on hearing issues, ranging from hearing aids to the IEP process, Kids and Cochlear Implants can be downloaded at

Marketing Program

Customer Retention Program
Magnatone®, Casselberry, FL, introduces their free customer retention program, the Magnatone Buyers-for-Life program. The program’s goal is to keep hearing-impaired customers, who purchase new hearing aids every 3-5 years, returning with their business. Based on follow-up, the Buyers-for-Life program provides tools to keep in contact with customers. For more information, call Bud Towne at (800) 327-5159.


imageEnhanced Consumer Website
In order to meet the needs of those searching for information on communication disorders, the American Speech-Language-Hearing Association (ASHA), Rockville, MD, recently launched an enhanced version of its consumer website, Added to the existing site are additional information on preventing, diagnosing, and treating communication disorders, and a catalog of more than 10,000 certified audiologists and speech-language pathologists around the county. Searchable by patient age, practitioner language, disorder type, and region, every hearing professional appearing in the database has ASHA’s Certificate of Clinical Competence.

imageSpanish-Language Info
Electone® Inc, Longwood, FL, has added a Spanish version of its website, It provides Spanish speakers access to information on Electone’s hearing instruments and an at-home hearing test. There is also a section on the site for hearing care professionals.

imageBrochures Available Online
The new Metrosonics website, launched by Quest Technologies, Oconomowoc, WI, is now available at Information on Metrosonic products, such as sound level meters, noise dosimeters, heat stress monitors, and IAQ monitors and gas monitors, is accessible as are product brochures, which can be downloaded. For additional information call (800) 245-0779.


Illinois Providers
Hearing Healthcare Providers Association of Illinois, Springfield, IL, announces its 2001 Annual Convention to be held June 28-30 at the Crowne Plaza Hotel in Springfield. Twelve hours of continuing education credit will be available and the convention will host the NBC-HIS examination on June 28. For more information contact Michael Lane at (217) 528-5230.

Arkansas Hearing Society
The Annual Convention of the Arkansas Hearing Society will be held August 9-11 at the Embassy Suites Hotel in Little Rock. Twelve CEUs have been approved by HIS and ASHA, and the NBC-HIS exam will be given on Thursday the ninth at noon. For more information contact Betty Horton at (870) 942-3418 or Mark Oyler at (501) 756-8750.

Florida Audiology Conference
Tampa Bay will host the Miami-based Florida Academy of Audiology’s fifth annual convention August 23-26, 2001, at the Safety Harbor Resort and Spa. More than 20 hours of continuing education will be available. For more information, contact President-Elect Leslie Dolan-Ericsson at (941) 342-9228.