Sonova Names New Unitron President, Merges Sona Into Unitron

Jan Metzdorff

In a wide-ranging press statement, Sonova Holding AG, Stäfa, Switzerland, has replaced Unitron Hearing’s president, Michael Tease, with Jan Metzdorff. In addition, the company announced that the Sona brand will be merged into Unitron.

Jan Metzdorff’s new position as president of Unitron Hearing is effective immediately. The announcement stated that the move was made to “further strengthen and position Unitron as a strong brand.” Metzdorff (pictured, right) has been in the hearing industry for over 14 years and managed several sales companies during his 7 years with Sonova. Since April 2010, he has been responsible for Unitron’s international sales development.

“Jan Metzdorff has a profound knowledge of and experience in the hearing aid business and a proven track record,” says Alexander Zschokke, interim CEO of the Sonova Group. “We are convinced that he is the right person to further develop Unitron’s strong market position.”

In conjunction with the new management change, Sonova has decided to consolidate the Sona brand and products into Unitron Hearing. Sona started in November 2009 and includes the world’s first upgradeable hearing instrument. Sonova says that it will further develop the upgradeable service and product concept for people with mild to moderate hearing loss under Unitron.

Zschokke explained in the press statement, “This transfer will further strengthen Sona and Unitron by providing more synergies in product and service development, as well as in distribution. It is the next step to increase the impact of Sona’s technology, while making this innovative solution available to more customers around the globe.”

Finally, the company announced that it is evaluating the closure of the Phonak Acoustic Implants site in Lonay, Switzerland, which employs 26 people working on the middle ear implant, Ingenia.

More information on all of the above is available on Sonova’s Web site.