Maass Joins Hearing Components
William M. Maass recently joined Hearing Components, Oakdale, Minn, as the company’s vice president of sales and marketing. Maass previously worked for Sterion Incorporated as vice president of marketing and business development, and has more than 30 years of experience in sales and marketing management positions in the health care industry, including more than 20 years with 3M’s Health Care Sector.

“Hearing Components is fortunate to have an executive with Mr Maass’ experience as our vice president of sales and marketing,” said Hearing Components’ president, Robert Oliveira, PhD. “We expect that Bill’s strong sales and marketing background will help to accelerate Hearing Components’ sales growth.”

Hearing Components is a research- and development-based manufacturer of technology to improve the fit and feel of hearing devices.

 Rollins Joins Beltone As Regional Sales Manager
Beltone, Chicago, recently named Jim Rollins its regional sales manager for the Northwest Region.

Rollins has extensive sales experience, including territory field sales for the Southwest states with Siemens Hearing Instruments, and as inside sales manager for the Western and Northwestern states with Sonic Innovations.

“Jim brings a wealth of knowledge about the hearing care industry to his customers. He understands their working needs and knows how to make them successful,” says President Todd Murray. “In addition, he brings excellent marketing and business management skills to his new position.”

Founded in 1940, Beltone Electronics Corporation, LLC is part of the GN ReSound Group of global hearing care companies, utilizing advanced technology to produce hearing instruments sold in the United States, Canada, and more than 50 countries worldwide.

MedRx Names Exclusive Regional Representatives
MedRx Inc—a Largo, Fla-based developer, designer, manufacturer, and distributor of clinical testing and diagnostic instrumentation for the audiology and hearing care markets—appointed exclusive regional representation for its products to three companies.

The audiometric firm Gordon N. Stowe and Associates Inc, which has various offices, will be the exclusive representative for MedRx’s line of clinical audiometric instrumentation in Illinois, Michigan, Wisconsin, Indiana, Tennessee, Arkansas, Ohio, Kansas, Missouri, Kentucky, West Virginia, and Texas.

Since 1956, Gordon N. Stowe and Associates has been the clinical instrument provider for audiologists, audiology clinics, universities, and ear, nose, and throat physicians in the Midwest.

“Their long history of quality service and extensive training and support to ear, nose, and throat physicians, audiologists, hearing aid dispensers, pediatricians, family physicians, and schools in 12 states will provide a strong support network for MedRx,” said Terry Ross, MedRx’s vice president.

Acoustical Calibration Service, Phoenix, will exclusively represent MedRx’s clinical audiometric products in Arizona and New Mexico. Acoustical Calibration Service has served audiology instrumentation and support needs in the Southwest for more than 18 years.

“Effective immediately, Acoustical Calibration Service will provide local sales and support services for our line of testing and diagnostic instrumentation,” Ross said. “We look forward to working with [company president] Jim Armstrong as we expand our product line to include advanced PC-based clinical instrumentation for audiologists and hearing care professionals.”

MedRx also named Acousti-Medical Instruments, Modesto, Calif, to exclusively represent the company’s instrumentation in northern California and northern New Mexico. Acousti-Medical Instruments is a medical device distributor and service organization that has served the audiology instrumentation and support needs in northern California and northern Nevada for more than 25 years.

“Having worked with Acousti-Medical previously, I have great confidence in the reputation and history of excellent service and support the company has exhibited over the years serving the needs of the northern California hearing care markets,” Ross said. “John Brewer, president of Acousti-Medical Instruments, and his company will assist MedRx in expanding our market with a number of new and advanced clinical instruments, and now will provide MedRx customers with local service and support.”

 Senator, Political Analysts to Address Washington AAA
Senator Tom Harkin (D-IA) will join keynote speakers, husband and wife political strategists James Carville and Mary Matalin, in addressing audiologists at general assembly meeting at the American Academy of Audiology’s 17th Annual Convention and Expo in Washington DC. The session will begin at 10 am.

Senator Harkin is a long-time leader in the fight to improve health care, he recently joined Senators Tim Johnson (D-SD), Mike DeWine (R-OH) and Arlen Specter (R-PA) as a cosponsor of the Hearing Health Accessibility Act (S 277), the audiology direct access bill recently introduced in the United States Senate.

Company Moves to New Facility
Qualitone Hearing, a company that specializes in the professional distribution of advanced digital hearing solutions, recently moved its corporate headquarters to Eden Prairie, Minn. “The company’s new space will provide room for forward thinking,” said Qualitone Managing Director Michael Eckert. “It gives us better technology, more resources, room for future growth and an opportunity to continue building on 50 years of success.”

The new facility includes a state-of-the art training space that advances Qualitone’s initiative to train current and future customers, today’s and tomorrow’s hearing professionals, and expand the number and type of training courses it offers. The training area has an auditorium that seats 350 individuals and can be divided into two rooms, each with its own plasma television and projection capability.

The structure features a wireless computer environment, which increases Qualitone’s logistical ability to support its customers, and more room for product development. The new manufacturing area features the latest automation and laser technologies to enable faster and more efficient production of hearing instruments.

“We also have additional resources for partnering with our customers for marketing Qualitone products,” said Eckert. “With expanded marketing capacity, we can do more to help customers reach and treat the patients in their area.

“Best of all, we are giving our employees a great place to work. All of us are excited about having more room, production automation, wireless computers and an on-site cafeteria,” explained Eckert. “This is a positive move for us and our customers.”

Qualitone Hearing’s new address will be: Qualitone Hearing, 6415 Flying Cloud Drive, Eden Prairie, Minn, 55344. Telephone numbers will remain the same.

FDA Approves Vivosonic’s Wireless Hearing-Assessment System
Vivosonic Inc, a Toronto-based medical device developer, announced that its product Integrity™, the world’s first wireless objective hearing-assessment system, recently received approval from the US Food and Drug Administration (FDA), making it available to the US market.

Integrity features Amplitrode™, an electrode amplifier that reduces frustrating noises by amplifying electrical potentials in situ, directly on the ground electrode; VivoLink™, a wireless Bluetooth® interface between the signal-recording unit and the computer; and Vivography™, an advanced digital signal-processing technique that reduces the patient’s muscular-motion artifacts and speeds up testing.

These innovations allow the Integrity to largely reduce or eliminate many of the frustrations that hamper an audiologist’s ability to perform auditory evoked potential (AEP) testing, the foremost being electromagnetic and physiologic noises, while providing the audiologist and the patient with an unprecedented level of mobility.

“Wireless technology represents a major breakthrough in AEP testing,” said Sid Tannenbaum, Vivosonic’s product marketing manager. “The freedom of mobility will be especially beneficial for those practitioners who treat infants referred from newborn hearing screening programs, as the infant can now be carried and comforted during the test, as well as to those monitoring hearing in operating rooms.”

Integrity expands the company’s objective hearing-assessment product range from otoacoustic emissions (OAEs) into AEPs: auditory brainstem response (ABR) and auditory steady state response (ASSR).

“The Integrity incorporates cutting-edge technologies—from the Amplitrode, the novel miniature insitu AEP amplifier, to wireless communications and advanced digital signal-processing techniques,” said Yuri Sokolov, PhD, MBA, Vivosonic’s president and CEO.

Integrity is available in any combination of DPOAE, TEOAE, ABR, and ASSR for auditory diagnostics in infants through seniors.

Vivosonic was founded in 1999 as a result of prior research at the University of Toronto.