HR spoke with Marc McLarnon, president, and Frank Robilotta, executive vice-president, of Audina Hearing Instruments, Longwood, Fla, about what keeps their company performing at its best.

Marc McLarnon,
Audina Hearing Instruments
d03b.JPG (12452 bytes)Frank Robilotta,
Executive vice-president,
Audina Hearing Instruments

What’s new at Audina?
New software, new technology, and new programs. We introduced three new digital circuits in the past 15 months, and we are now releasing our fourth, and most sophisticated, product called Instinct. It features adaptive feedback cancellation, automatic noise reduction, and directionality, among other qualities. The Instinct product fits in perfectly with our new marketing campaign slogan, “Yes We Can”—simply said, we can deliver state-of-the-art devices, superior customer service, and provide astonishing value for money.

What role does technology play in your company?
Technology is the driving force to meet the demands of the marketplace and to maintain a competitive position within this industry. We are in the investigatory stages of laser scanning software, hardware for impressions, a new process for shell manufacturing using DLP (Digital Light Projection), and integrating all of this into a new in-house information management package to reduce paperwork and filing, and increase access to information.

What distinguishes Audina from other companies and keeps your customers coming back?
Our customer-focused approach to doing business is what keeps our customers coming back. The “Yes We Can” campaign reflects our everyday commitment to our customers. It is an attitude that we have been developing and cultivating in each and every one of our 100 employees. Our dedication to cutting-edge technology, user-friendly ezFIT programming software, consistent product quality, and personalized service allow us to respond to our customers with “Yes We Can.”

 James L. Pehringer, AuD
Pehratek Products

James L. Pehringer, AuD, president of Pehratek Products, Chaska, Minn, spoke with HR about his company’s products and latest developments.

Tell us about Pehratek Products.
Pehratek Products is the result of my early experiences as a graduate teaching assistant in college, where I was involved in the design and creation of research apparatus and special projects used in the speech and hearing science laboratory. Today, Pehratek Products offers a line of innovative and unique products that have served a need in the audiology, telecommunications, and medical fields. Some popular trade names include: Reinforcer Wireless VRA, Blinker-Buddy, People-Pager, Interphone, Patient-Link, Scope-Link, Earware Cell Phone Amplifier, and Autominder.

What is your most popular product?
Since its introduction last year, the Wireless XM-1000 Visual Reinforcement Apparatus (VRA/COR) system for pediatric hearing assessment has really taken off as the first and only wireless remote control VRA/COR system on the market. Audiologists have welcomed the flexibility and versatility of a multi-variant stimulus system to retain the child’s attention while having the freedom to move either in or out of the test booth, ensuring greater control and success in pediatric hearing assessment.

The close second is the Earware Cell Phone/Cordless Phone Amplifier. This compact amplifier boosts the output of most cell phones or cordless phones by 15 or 26 dB to improve communications in difficult listening situations.

What can we expect from Pehratek Products in the near future?
As many of our new products utilize smart wireless technology to add operator freedom and flexibility, we are focusing on integrating these technologies into a system in which component parts can be “unplugged” from the system to be used in a stand-alone application when necessary. This is seen in our latest product, Scope-Link, the first and only wireless, portable video otoscope. As a system, high resolution otoscopic images can be wirelessly transmitted to an LCD monitor up to 50 feet away, stored, or printed. Alternatively, it can be used as individual components to watch video programs or monitor other activities in the clinical arena.