GN Store Nord has announced a “first of its kind, fully fledged hearing protection solution, enabling defense and security forces to hear more, do more, and be more.” With this advanced tactical hearing-protection solution, GN reports that it is leveraging unique leading competencies within intelligent audio solutions in both hearing aids and headsets to create an unparalleled noise management solution. The product will be manufactured at its Bloomington, Minn, facility where ReSound is also located.
The global market for military communication systems is estimated to be about $630 million, and features competitors such as Peltor (3M), INVISIO, Silynx, Racal Acoustics, and MSA Sordin, according to long-time hearing industry analyst Niels Granholm-Leth of Carnegie Investment Bank in Copenhagen. GN has embarked on several projects in its GN Stratcom organization, which is currently part of GN Hearing, although the company could eventually establish it as a stand-alone division alongside its Hearing (ReSound, Beltone, and Interton) and Headset divisions (Jabra).
The new patented hearing protection solution is designed specifically for defense and security forces. GN says the solution offers the user a communication headset which is designed to be comfortable, highly durable, and protects the user against high volume noise. At the same time, by leveraging GN’s expertise within situational awareness, the solution allows its user to clearly identify important sound in 360°.
“The GN Group encompasses consumer, professional, and medical grade hearing technology under the same roof,” says CEO of GN Hearing, Anders Hedegaard. “This unique platform makes it possible to expand GN’s business into adjacent opportunities within the sound space. With our user-centric approach we aim to be the leader in intelligent audio solutions to transform lives through the power of sound.”
GN will be starting to build a small, swift group related to this new business opportunity. This year, GN will participate in military tenders in the United States and with other NATO-countries. The new product line will, under the name GN FalCom, include:
- Comfort. Designed for optimal physical comfort allowing for multiple hours of use in extreme combat situations;
- Clarity. Enables users to localize sounds all around them without the need to remove the earpiece. To maintain high quality communications at all times, GN FalCom will integrate seamlessly with military radio technology, and
- Protection. Allows users to stay connected while benefitting from noise protection. For example, users will experience the highest level of safety without blocking out wanted sounds.
The hearing protection solution builds on GN’s expertise in sound processing from both GN Hearing and GN Audio—and across R&D teams in the United States and Denmark. It is a successful result of corporate level investments made through GN’s Strategy Committee guided initiatives to explore opportunities outside of, but related to, GN’s existing business areas. According to the company, the hearing protection solution will be manufactured at GN’s existing production facilities in Bloomington, Minn, and will not impact GN’s financial guidance for 2018.