Month: October 2009

MarkeTrak VIII: 25-Year Trends in the Hearing Health Market

Over the last generation, the hearing loss population grew at the rate of 160% of US population growth. Hearing aid market penetration continues to increase slowly (now 1 in 4 people with hearing loss) as do binaural fittings (8 out of 10). However, less than 1 in 10 people with mild hearing loss use amplification, and 4 in 10 people with moderate-to-severe hearing loss use amplification for their hearing loss. These and other findings are part of the most complete compilation yet of MarkeTrak consumer demographics and trends.

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